Internode Easy Broadband cuts confusing choices
In a game-changing move, Internode is offering consumers the widely available, easy-to-choose plan with a huge 30-gigabyte (GB) data quota and other complicated decisions removed from the equation.
Internode Easy Broadband is a radically different broadband plan to Internode's traditional plan table which offers a wide - but sometimes confusing - array of prices, speeds, DSLAM network types, DSLAM coverage tables and data quotas.
Internode managing director Simon Hackett said Internode Easy Broadband was totally different to anything else his company had offered. "It's to solve the problem of decision paralysis," he said.
"For a long time, I've been chewing on the notion of living in a different world where broadband is easy. Internode Easy Broadband is designed to appeal to people who do not want to grapple with complex choices - it's a single plan that delivers a great value proposition for a very reasonable $49.95 per month, with no complications to sort through."
"More than 70 per cent of people sign up with us because we've been recommended by someone, but many customers of the largest broadband retailers haven't heard of Internode unless one of their technically astute friends tells them about us. With Internode Easy Broadband, choosing Internode ceases to be a technical choice - or a technical challenge. One plan, one price… great value… easy."
"Choosing Internode Easy Broadband is just like its name - easy. It's the plan we want everyone to hear about."
Internode Easy Broadband eliminates confusing choices. Internode automatically selects the most appropriate DSLAM network for each customer's location. The quota is large enough for most customer requirements - especially since it includes the full range of Internode unmetered downloads.
The minimum speed supplied for Internode Easy Broadband is a guaranteed 1.5 megabits per second. Full-throttle ADSL2+ speeds are provided wherever direct Internode-direct ADSL2+ coverage is available. As Internode builds more DSLAMs, customers will automatically migrate to ADSL2+ speeds.
Internode Easy Broadband offers better value than comparable retail broadband plans offered by Telstra and Optus. It also provides better value than the same price point in Internode's existing plan table.
To allow customers to make a direct comparison of value for money, the Internode Easy Broadband plan counts both downloads and uploads in the 30GB data quota, in the same way its major rivals do. As with existing Internode plans, access to unmetered content such as broadband downloads to TiVo media devices and the extensive Internode streaming radio service, adds even more value to the plan.
Mr. Hackett said Internode Easy Broadband was an additional plan to Internode's traditional broadband range. "Our existing plan table will continue to give a wide range of choices and download-only data quotas to our customers who want them," he said.
"Internode Easy Broadband provides an extra option and a simple life for many new customers. Existing customers are also welcome to move to the Internode Easy Broadband plan if they wish to do so."